Dear Friend,
I have got a repetition for sending out a lot of mail and it’s true. If you’re not thinking about replacing your comfort system, it probably ends up in the recycle bin. For the sake of your wallet, your comfort and our environment please take just a moment to read this letter and see how you can benefit.
If your heating and air conditioning system is 8-10 years old or older, you are burning money. The standards for furnaces and air conditioners today are so much higher than they were a decade ago. And with utility costs skyrocketing with no end in sight, this special pricing offer is the right idea at the right time. You may get your new system for no out-of-pocket money.
Here’s How We Are Able To Do It…Read On:
We had a great summer this year while the rest of the industry was much slower. So I said to myself, “ I bet there are some suppliers out there that would be willing to give me a big break on equipment pricing if I gave them the chance to move some of their excess inventory.” I was right. I have not been able to offer a system for this low of a price in 5 years. An offer this good can’t last long, so it will end on September 30, 2008.
Our system for the average sized home is only $5,648. And this system qualifies for a special financing program with a payment of only $84.30 a month. Your home may smaller or larger so you actual investment may be a bit more or a bit less, but you will not find
Sound too good to be true?
It’s not. And here’s why: I’m making you what sounds like an unbelievable offer because it actually makes good sense for my business. And you come out a winner, as well!
You see, I know from experience that these “transition months” slow down our business to the point I actually end up losing money. I have to work like crazy during the summer months trying to make up for it. I’m also super-busy once it gets cold and stays cold, usually mid-October to November. But right now,,I have no reason to believe this transition time in September and early October will be any different.
That’s why I’ve decided to give up trying to make a profit during these months and minimize my losses … so I can come out ahead the rest of the year.
So, here’s how I can make the incredible offer at the top of this letter ….
Every year the big air conditioning manufacturers guesstimate how many air conditioners to produce. Since this summer was so mild these guys have leftover inventory they have to hold onto until the next cooling season.
I saw a great business opportunity in this and went to one of these biggie companies (they won’t allow me to use their name in this letter) and contracted the right to purchase at this price only until the end of September.
Because I promised to buy from these guys through that date, and our ability to move these systems, I got an unbelievable deal … rock-bottom prices.
Don’t get me wrong – these are brand new, top quality, 2008 models. Not “seconds.” Not “blems.” Not builder-grade. These are premium air conditioners and furnaces fresh from a name brand factory with a full factory warranty.
Pick up your phone right now …
Simply call us at 1-800-FURNACE at anytime so I can sent out one of our comfort advisors to measure your home (to see what size system you will need.) Remember… We’ve only got until the end of September so you’ll want to let me know VERY SOON that you’re interested. That is only about 87 systems that I can install by then so, when the schedule fills these systems are gone, and this offer is null and void. Call me right now at 1-800-FURNACE so we can get the ball rolling!
As part of the deal, I’ll show you our current pricing book so you can see how much the system WOULD have cost … and your savings when buy your new air conditioner and furnace as part of this special offer. The price I show you will include all installation materials and labor. There’s no fine print, nothing left out.
Earlier I said that making you this amazing offer is
also good business for me …
The way I look at it, by letting YOU win big now, I’ll win at the end of the year. And I won’t have to “make up” for lost sales during this fall.
I figure if I make you an absolutely irresistible offer … if your furnace or air conditioner is pushing 12 years or more … and if I barely mark up the price I paid, I’ll accomplish 2 major
objectives that will allow me to reduce my losses the rest of the year. I’ll be able to …
* Pay my overhead (rent, utilities, insurance and taxes) during the slow period.
* Keep my service & installation technicians busy enough to pay them to
work instead of sit at home.
As you can see, when you take me up on my offer, EVERYONE IS A WINNER!
And by the way, there’s no obligation when you have me
come out to measure your house and explain the installation ..
If you decide you don’t want to take advantage of this incredible deal (although I can’t imagine why you wouldn’t want to save this kind of money), it’s no problem. You’re not obligated in any way. Even if we don’t do business together now, I want you to remember us in the future.
If you’re thinking a new furnace (& air conditioner) isn’t in your budget --
don’t worry! You don’t have to pay me right now …
Because I’ve tried to think of every reason possible why you WOULDN’T take me up on this spectacular offer, I’ve even made arrangements for a super bank rate financing plan. And I’m not “marking up” the interest rate like so many other companies do.
While I can’t promise you this, it’s possible that with this financing plan your monthly investments in a new system could be more than paid for by the savings you see on your monthly utility bills.
My Disappointment-Proof Guarantee
Talking about lower utility bills … I’m so sure you’ll see at least a 25% cut in your heating and cooling bills (in reality, it may be more like 35%+), if you don’t I’ll pay you twice the difference for a year.
Not only are you getting a new first-quality furnace virtually free, plus a first-quality air conditioner at a great price, I guarantee you’ll lower your heating and cooling bills by at least 25% … or I’ll pay you double your savings for 1 year. (This alone should convince you that these systems are some of the very best quality and most efficient available.)
But you’ve got to act fast … call me at 1-800-FURNACE right now!
This offer ends when the units are gone, no matter what ….
Don’t wait to call me. Here’s why. This offer will make the phone ring and fill our schedule. If you are planning on a new system in the future now is the best time to do it.
So call me right now at 1-800-FURNACE.
Thanking you in advance,
Tim Gallagher
Owner
PS: There really is no better time to start saving money. Stop the craziness and re-direct your hard-earned dollars into your home reduce your energy demands and take advantage of any available utility rebates and discounts (that might expire soon). All of this and you can rest assured knowing that you are dealing with the Winner of the National “Home Services Hall of Fame” Service Company of the Year. (4 years in a row).
Posted: September 12, 2008
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